Welcome to Avalon: “Cooler by a Mile” and Second to None Situated on the northern half of Seven Mile Island, Avalon is the crown jewel of the South Jersey coastline. Known for its tagline “Cooler by a Mile”—a nod to its unique geography extending further into the Atlantic than its neighbors—Avalon offers a sophisticated blend of high-end coastal living and a vibrant social scene that caters to those with a taste for the finer things.
The Drink & Nightlife Scene While Avalon is famous for its pristine, high-dune beaches, the town truly comes alive when the sun begins to set. Whether you are looking for a casual post-beach pint or a dress-to-impress cocktail hour, Avalon delivers:
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The Icons: No trip to Avalon is complete without a visit to The Princeton Bar & Grill, a local legend offering three nightclubs under one roof, or The Whitebrier, where the happy hour sushi and outdoor deck are summer staples.
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Beachfront Brews: Experience the East Coast’s only beachfront micro-brewery at Avalon Brew Pub, where you can pair locally crafted “Belgian Beach Bums” with upscale gastropub fare.
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Sunset Sips: For those who prefer a bayfront view, the Water Star Grille at ICONA provides the perfect backdrop for signature cocktails as the sun dips below the Great Sound.
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Local Legends: For the “BYOB” crowd, Fred’s Avalon Liquor Store on Dune Drive is a local institution, boasting one of the most extensive wine and craft beer selections on the island.
The Lifestyle Avalon is defined by its wide, white-sand beaches, designer boutiques along Dune Drive, and opulent bayfront estates. It’s a place where you can spend your morning paddleboarding the back bays and your evening enjoying a farm-to-table meal at The Diving Horse. It strikes a perfect balance: it’s family-friendly by day and a premier nightlife destination by night, all while maintaining an air of exclusive, seaside serenity.
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Explore Avalon
Avalon’s Year-Round Social Landmark If there is one name synonymous with the social heartbeat of Avalon, it’s The Princeton Bar…
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