Union League Whitebrier

A New Chapter for an Avalon Icon

For decades, the Whitebrier has been the beating heart of Avalon’s dining and nightlife, a place where sun-drenched afternoons on the patio seamlessly transitioned into high-energy evenings. As of early 2025, this legendary Seven Mile Island institution has entered its most prestigious era yet, joining the esteemed portfolio of the Union League of Philadelphia. While it carries a new name and a refined touch, the Whitebrier remains an essential destination for those who appreciate the best of the Jersey Shore.

A Legacy Reimagined

The history of this location is deeply intertwined with Avalon’s roots, originally opening over 110 years ago as the Avalon Yachting and Motor Club. Since 2002, the Whitebrier has operated as a multi-venue powerhouse. Now, under the stewardship of the Union League—a 163-year-old institution founded during the Civil War—the property has undergone thoughtful enhancements to preserve its coastal charm while introducing the world-class hospitality the League is famous for.

Features & Vibes

The Union League Whitebrier continues to offer a diverse range of experiences across its sprawling square-block footprint:

• The Octopus Garden: One of the largest and most vibrant outdoor dining areas at the Shore. It remains the ultimate spot for fresh sushi, creative cocktails, and alfresco relaxation under the Avalon sun.

• The Motorboat Club: A nod to the building’s nautical history, this restaurant space features a sophisticated but casual menu and an impressive lineup of 20 rotating beers on tap.

• The Mermaid Cafe: Long known as the center of Avalon’s nightlife, this space continues to draw the late-night crowd with top-tier entertainment and a high-energy atmosphere.

Whether you’re there for a family-friendly fine dining experience or to dance the night away, the Union League Whitebrier balances its historic prestige with the unbridled joy of a summer at the Shore.

Details can change — check the site or socials for the latest menus, hours, and events.