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Varitage Brew Works: Where Heritage Meets Hops in Bloomfield, NJ

Nestled in the heart of Bloomfield, New Jersey, Varitage Brew Works offers a refreshing take on the craft beer experience, deeply rooted in both family heritage and a vibrant passion for soccer. Founded by head brewer Mark Costa, who honed his craft for over a decade in his garage before turning professional, Varitage officially opened its doors to the Bloomfield community on October 28th and 29th, 2023. The name “Varitage” itself is a clever mashup of “variety” and “heritage,” perfectly reflecting their mission to tell stories through their beers, honoring their Azorean Portuguese and Italian roots, along with the traditions of Northern New Jersey.

Distinguishing Features for the Craft Beer Enthusiast:

Nano-Brewery with a Purpose: As a small-batch nano-brewery, Varitage focuses on quality over quantity, allowing them to constantly evolve their offerings while maintaining a strong commitment to their core beliefs. You’re truly drinking beer brewed on-site, within their cozy, industrial-European-cafe-inspired taproom.
Soccer-Centric Atmosphere: Varitage proudly stakes its claim as “THE Soccer-Centric Brewery of New Jersey.” This isn’t just a theme; it’s woven into the very fabric of the brewery. Expect multiple TVs strategically placed to show soccer games from around the world, especially early morning Premier League matches. They are a home base for local supporters’ clubs like Torcida 96 (NYRB Supporters) and Cloud9 (Gotham FC Supporters), creating an electric matchday experience.
Storytelling Through Beer: Each brew often carries a narrative, whether it’s paying homage to local Bloomfield history (like their “Locks & Planes” IPA, named for the Morris Canal) or celebrating Mark Costa’s family heritage. This thoughtful approach adds an extra layer of enjoyment to every pint.
Diverse Beer Selection: From classic styles like European lagers to hop-forward New England IPAs, robust stouts, and sours, Varitage aims to have something for every palate. They also plan to offer hard seltzer, non-alcoholic craft sodas, and gluten-reduced beer in the future.
Community Cornerstone: Varitage actively strives to be a positive force in Bloomfield, collaborating with local businesses and artists, and fostering a welcoming environment. They are a community hub where new friends can gather over a shared love for craft beer and the beautiful game.
Family-Friendly (with considerations): While children are welcome during the day, they encourage a 21+ atmosphere after 6 PM. Dogs are allowed in outdoor spaces during warmer months but not inside the brewery.
Bring Your Own Food: Due to licensing, Varitage does not serve food, but they wholeheartedly encourage guests to bring in food from the many fantastic local eateries surrounding the brewery.

Regular Events to Catch:

Varitage keeps its calendar lively with a blend of community-focused and soccer-themed events. While specific dates vary, look out for:

Soccer Watch Parties: This is a core part of their identity. Expect early morning openings for major European matches, and lively gatherings for New York Red Bulls and Gotham FC games, often with supporters’ clubs in attendance. For major tournaments like the World Cup, expect them to be a central hub with indoor and outdoor festivities.
Trivia Nights: A popular staple for many breweries, Varitage often hosts trivia events, providing a fun way to test your knowledge while enjoying a brew.
“Dinner Under The Stars” Fridays: In warmer months, their block on Washington Street often transforms into an outdoor dining experience, with Varitage participating as a prime spot for enjoying their beers al fresco.
Themed Nights: Keep an eye out for special events like “Emo Night,” where you can relive nostalgic tunes.
Workshops & Collaborations: They’ve hosted unique events like Bonsai workshops and are known for collaborations with local entities and even former professional soccer players.
Seasonal Block Parties: Events like their annual Portugal Day Block Party celebrate their heritage and bring the community together.